About Phen

Picture of Phen Pedron in a plaid shirt and illustration of little boy jumping in joy

About me

Started from the bottom

My career direction has been heavily focused on creating truly accessible experiences for every user regardless of ability while also driving adoption and usability. When not behind a keyboard, I can be found on the slopes snowboarding, moutain biking, skateboarding or behind a camera lens.

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My process

A project of a thousand effort points begins with a single step

Over the years, I have become rigid in my belief that good design comes from a well thought out process. Testing and revisions should happen early and frequently to ensure the project stays agile while also speaking to the users' needs.

Illustration of a little girl and a woman waving hello in a friendly way

My values

What I stand by

Over the years, I have become firm in my belief that good design comes from a well thought out process. Testing and revisions should happen early and happen often to ensure the project stays agile while also speaking to the users needs.

Compassion has become the new motto for UX designers all over the globe as we craft the way users see and use emerging technology. I believe that it also applies to how we treat our clients, co-workers, and strangers we encounter every day.

Trust goes a long way, and earning that trust is possibly one of the most important things someone can do in marketing. I have always prided myself on being 100% upfront with all details of a project and not running away when it comes time to deliver results. This builds relationships that can help build a truely miraculous brand.

My skills

What I got